About the book
So called "Best Practices" are everywhere. ITIL, DevOps, COBIT, the list goes on and on. Everyone is trying to follow them, there in lies the opportunity. If your competitors are all reading the same books, hiring the same consultants, and aiming for the same bar, that's not Best. That's AVERAGE by definition. This book teaches you how to Be Better Than Best.
Book Details
Your competitors aren't winning because they have better technology. They win because they think differently about ITSM.
While you follow ITIL frameworks and industry “best practices,” championship IT teams are rewriting the rules—building team chemistry instead of managing tickets.
Simon Lara discovered the secret coaching basketball: the same principles that create championship teams can transform technology departments from cost centers into competitive advantages. After twenty years promoting service desk “rookies” to IT leaders—achieving a 4.7-year average tenure where 1.5 is standard—he’s done with conventional wisdom.
Be Better Than Best isn’t another ITSM guide. It’s a rebellion against mediocrity disguised as “best practice.” Lara reveals why your service desk is your front line, not your entry level. Why 100% trust on day one beats years of oversight. Why he hangs competitor photos on his wall, celebrates zero tickets, and builds IT teams like championship squads.
Because there are only two kinds of IT leaders: those who follow best practices, and those who win.
Which one are you?
